5 Useful Tips to Sell on Amazon Handmade

Amazon Handmade is a program introduced by Amazon for artisans and craftspeople who want to sell their handmade creations online and set up their online selling business. Amazon Handmade has a set of strict policies that only allow authentic artisans to set up their business, and ensure that genuinely handcrafted goods will be sold there. With the numerous benefits it has, a lot of artists and craftspeople have been eager to set up their business with Amazon Handmade. If you are also planning to set up a business there and sell your handcrafted products, here are five useful tips to help you sell well.

1. Set up an effective artisan profile

Amazon Handmade is the only platform of Amazon that allows sellers to have custom profiles. And when it comes to setting up a profile for handcrafted goods, a lot of customers prefer visiting the profile of the artist to place their order for one of their products. Hence, it is important to set up a good and effective profile that will not only seem promising to your customers but will also give a good idea of your shop and your work. You can put up a high-resolution picture of your shop’s banner, along with your featured products on the profile. Also, you can get creative while writing descriptions on your profile to get your customers’ attention.

2. Consider FBA for Handmade

If you choose to use Fulfilment by Amazon (FBA) for your business, Amazon will take care of your products’ packaging, storage, shipping, and delivery. With FBA, Amazon also handles customer service, taking that burden off from sellers. Since FBA is also available for Amazon Handmade users, you can consider using it for your business. With Amazon handling the rest of the things, you can focus on growing your brand and making the best quality handcrafted goods for your customers. 

3. Consider selling customised products

Since Amazon Handmade is only for selling handcrafted products, Amazon gives an option to the sellers to sell customised products. You can create an option for customised products on your seller profile and direct your customers there, via which they can place orders as per their needs and requirements. Selling customised products might help grow your business since a lot of people prefer owning and gifting personalised handicrafts.

4. Optimising product listings

When you begin selling online, a product listing is something that you need to be very careful with. Your product listing will contain all the necessary information about your product that the customers will see, such as the title, description, and images. It is better to keep your titles concise yet descriptive and write a detailed product description optimising the appropriate keywords. Also, only upload high-quality product images that showcase your artistry in detail. Uploading multiple images from different angles to showcase the product better is also recommended.

5. Advertise your brand and products

The most effective way of attracting more customers and growing your business is by advertising your products. You can buy sponsored ads of Amazon or their headline search campaigns with which your products can receive a lot of traffic via the search results. You can also purchase display ads, which will be placed outside Amazon, in other areas of the internet. Similarly, you also have the option of going for social media ads, so your products can be advertised on social media platforms.

You can visit the official website of Amazon Handmade to get to know more about their programs and policies. You can also find specific selling plans based on your location. For example, with Amazon Handmade UK, you have the option of selling across Europe.

Top 5 Reasons You Should Choose Amazon FBA in 2021

 

The economy of the entire world has taken a big toll during the COVID-19 pandemic. Even though things seem to be improving in 2021, individuals who had just begun their business or were looking to begin one might still be worried about its performance and profits. Amid such turbulent times, becoming an online seller might not seem that easy. However, Amazon UK is one platform that can be really beneficial to people who aim to start their online selling business. With the Fulfilment by Amazon model, online selling can become a relatively easier task for them. Seeing the current economic conditions, here is why Amazon’s FBA is the best choice for aspiring online sellers in 2021:

1. The multiple responsibilities it takes care of

In the Fulfilment by Amazon business model, Amazon takes care of factors like packaging the products, storing them in the warehouse, shipping them to the customers, and addressing customer service issues regarding the products. Hence, the business owners can solely focus on their product listings, marketing, and the quality check of products, without having to worry about the other factors. In a post-COVID world, getting services like delivery and packaging have become more difficult. However, through FBA, Amazon takes care of all these things by itself and so it is much better to rely on it. Moreover, if you handle product delivery by yourself, it can be difficult to ensure that it is being made keeping in mind the COVID-safety guidelines. So, that’s another reason you should opt for Amazon’s FBA in 2021.

2. A Cost-Effective Model

If you set up the whole online selling business yourself, you may incur a lot of costs for the abovementioned services like delivery, packaging, and warehouse storage. Certain vendors might even charge a huge amount of fee for those services, and you might have to rely on different service providers for each of those services. If you choose to sell using Amazon’s FBA, you will only pay the fees for selling on Amazon, which will also include the price of shipping and one-day deliveries with Amazon Prime. Apart from the fees, you will also be paying a certain percentage for each fulfilled order.

3. Access to Pan-European FBA

With Amazon’s FBA, you can have access to Amazon’s fulfilment solutions spread out across Europe, and choose the one that best suits your business. With these solutions, you can easily sell your products across Europe. You can choose the countries in Europe where you want Amazon to store your products. Amazon will store the products in their fulfilment centres in these countries, without you having to pay any additional costs. This way, the customers will receive their orders quickly, and you will expand your sale and profits in this economy, without paying any extra costs.

4. Customer Service and Return Management

Return management is a tough part of online selling, and the pandemic has only made it tougher. Since Fulfilment by Amazon takes care of customer service for you, it also takes care of product returns. So, you do not have to be personally involved in that hassle. Amazon has phone and e-mail support for all the customers, which works day and night, and also an Online Returns Centre, through which it will take care of this process.

5. Multi-Channel Fulfillment

With Amazon’s FBA, you can also expand your business and sell beyond Amazon, while still having Amazon cater to your orders. You can set up your own website or try selling on other platforms to grow your business. And if you use FBA, Amazon will fulfil all these orders, along with your Amazon orders. The orders will be fulfilled from the same inventory that you have set up for Amazon. This way, through Fulfilment by Amazon’s Multi-Channel Fulfilment (MCF), you can grow your business even in these tough economic times.

You can head over to the Amazon UK website, where you will get more information regarding Amazon’s FBA model. Moreover, besides these benefits, selling on Amazon will give you access to numerous consumers who always rely on Amazon for online shopping.